On July 1, 2014, a new Anti-Spam Law takes effect in Canada. Organizers who market events to Canadians may find themselves at odds with the new rules unless they take steps now to shift their electronic communication to potential attendees, exhibitors and sponsors.The law says email or text marketing messages can only be sent if the sender has the recipient's consent, or if there is a pre-existing business relationship with the recipient (and the definition of “pre-existing” is a limited one).
Greenfield Services' Chief Strategist, Doreen Ashton Wagner, will address members and sponsors of the Canadian Society of Professional Event Planners (CanSPEP) on this very issue at the association's annual conference the Brookstreet Hotel in Ottawa on February 21, 2014.
Addressing the do's and don'ts of Canada's new Anti-Spam Legislation, Ashton Wagner will help third-party meeting and special event planners to understand the impact of the new law, provide practical steps to comply with the legislation as well as better market to potential attendees, exhibitors, and sponsors.
Questions to be addressed will include:
- How is this law relating to privacy rules?
- What is express vs. implied consent and what does it mean for events?
- How will marketers publicize their events if consent is not obtained?
- How will data management change to ensure compliance and continued privacy?
- What elements will be required in email marketing messages in order to comply with the law?
