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Farewell, iBE - You Were a Class Act

Yesterday the Co-Publishers of Ignite Magazine announced that there will not be a fifth installment of their annual show, Ignite Business Expo (click here to read the full text).

Some may say "ah, the other guys won," or "see, there's no room for two business events shows in Canada." There may be some truth to that.  But in an industry that is not always known for drastic innovation, I think Rich Elliott and Debbie van der Beek and their team should be congratulated.

Greenfield Services team
Doreen & Meagan at iBE 2012
Praised for pushing us to create more visually-appealing trade show environments, as well as magazine layouts.  Lauded for challenging us to focus on the experience of business events, not just the sale.  Recognized for taking a risk that ultimately may not have paid off for them, but benefitted the entire industry.

Greenfield had participated in iBE since inception in 2011.  I know that it was because of what we experienced there that Greenfield Services' own production team for the Engaging Associations Forum focused such energy on the d├ęcor, the design, on the feel of the event. 

Thank you for pushing us to do better.  We need more folks like you in business!  And we can't wait to see what you have in store next.