Greenfield
Services has launched a survey to benchmark 2013 marketing and sales activity
among meetings industry suppliers.
Results
of this study will shed light on how the changing nature of the B2B business development process may be affecting
this sector of the economy.
Hotels,
convention centres, destination marketing organizations, audio-visual companies
and other event services providers are invited to participate confidentially,
providing information on their planned activities and budget levels as they
relate to the meetings market.
Results
will be shared in aggregates only, and all participants will be rewarded with a
copy of the final report when it is published in mid-February.
This is a quick survey, meant to "take a pulse" or a snapshot of the industry as it operates now. Greenfield has consistently demonstrated interest in finding out the challenges and "pain points" felt by its various client groups. Its last Pulse Report focused on Canadian Associations and their membership marketing and engagement practices.
The Meetings Industry Supplier Survey only takes an average of seven minutes to complete. Responses are guaranteed to remain
anonymous.
