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Greenfield Presents Meeting Planner Lunch & Learn Nov. 22 in Montreal

We are thrilled to announce our upcoming Planner Education Session, on Nov. 22 in Montreal.  Sponsored by Niagara Falls Tourism, this “Lunch & Learn” session will exploreThe Impact of Demographic Shifts on the Meeting & Event Industry.

Changing demographics are affecting the way planners engage audiences, as we've discussed in an earlier blog, Generation Next.  At this live session, Doreen Ashton Wagner, Chief Strategist at Greenfield Services will be presenting research culled from various industry sources, including findings from the landmark study by the Professional Convention Management Association (PCMA), this past spring.  This session is designed specifically for meeting and event planners like you who are looking to create a better experience for all attendees, from Boomers to GenX and GenY to Millennials.

Attendance is complimentary for qualified planners. For more information please consult the event registration page.