build trust on their website.
This past Friday I had opportunity to experience a first-hand example of how trust can be built through Twitter. Mind you this was not an encounter with a hospitality company, but I do think there are a lot of similar applications.
This encounter happened as a result of my experiencing difficulties on a new social media tool called Triberr. I had registered on the tool and was ready to start using it but for some reason I could not get to the screen that would allow me to get started. I reached out to a colleague on Twitter. And one of the cofounder of Triberr, Dino Dogan (@Dino_Dogan) happened to be "listening". And he messaged me immediately! I was so impressed that one of the key executives of the company would do that that it immediately increased my trust in this new tool.
Not only was I able to solve the problem (which appeared to because to my Internet Explorer not working properly) but it got me using the tool immediately.
So how could you use this tool at your hotel, CVB, or convention center to help meeting attendees and meeting planners have a better experience?
Imagine posting something on Twitter and having someone like the general manager or director of sales and marketing, respond almost immediately. Now that would be something that would increase my trust in a supplier!
The advent of social media is definitely changing the way we have had to operate in the meetings industry. It doesn’t guarantee success, but those embrace it just might have more chances to experience it.