From what I can tell, Alt Hotel is a game changing concept in the North American hospitality industry: they charge only ONE rate. You read correctly – one rate, for every single room, every night of the year. No volume discounts, no group discounts.
Apparently there the Alt Hotel breaks a few more rules. Employees can wear jeans on the job. And they run a $1 per night contest where a guest who has reserved online wins one night of their stay for a buck! I have not witnessed this new concept myself, but I sure will the next time my travels take me to the Montreal south shore.
The Germain Group first came up with the idea with their property in Brossard, QC. They opened a second hotel in Québec City, and the Toronto property is slated to open in April 2012.