The Difference Between Meeting Planners and Suppliers – this post discusses the differences we’ve observed between meeting planners, who ask questions and contribute advice on social media, versus director-level meetings industry suppliers, who seem barely visible on LinkedIn or Twitter. How can these Directors of Sales & Marketing possibly devise successful marketing campaigns if they don't know what planners want?
Six Tips to Effective Email Marketing for #Eventprofs – Jeff Chabot, Greenfield’s Web & E-Marketing Programmer reviews best practices for email marketing for your hotel, CVB or special event facility.
Generation Next: Are Demographic Shifts Having an Impact on Meetings? – this post originally was published in Corporate Meetings & Events Magazine. It discusses how retiring boomers and the growing proportion of GenX and GenY cohorts are changing how meetings are planned.
Six Tips to Successful Content Creation for #EventProfs – generating content is a key component of a successful inbound marketing program. This post offers advice on how to produce a steady stream of blog posts, nurturing emails and other articles.
Lead Spam and the Commoditization of the Meetings Industry – Some Answers – this article features an interview with Kristi Casey Sanders, VP Creative/Chief Storyteller for Atlanta Metropolitan Publishing, publisher of Plan Your Meetings. Part 1 offers background on the issue of Lead Spam.
Hospitality and Meetings: Finding Ourselves in the Social Media Picture – a review of research that compares the social media activity across industries, and how hospitality, tourism and meetings organizations are woefully slow adopters. It’ll be interesting to see if things change in 2013!
Why Every Hotel and CVB Should Consider Pinterest – This content-sharing network became the new social media darling in 2012, and this post discusses why hoteliers and destination marketing organizations should be jumping on the bandwagon.
Advice from a Meeting Planner to Suppliers – our most popular guest post by meeting planner Cara Tracy, CMP, CMM, who is Director of Professional Development at National Speakers Association.
Meetings: The Red-Headed Stepchild of CVB Budgets? – Meetings, Conventions and Incentive Travel business rarely gets its fair share of marketing funds at most destination marketing organizations. This post discusses the merits of shifting to an inbound marketing approach to leverage these precious funds.
Stop Polluting LinkedIN – my rant against people who think I should connect with them on LinkedIN even though I have never met or even spoken with them!
Think Magnets, Not Darts – our explanation of what is causing the shift from pushy, outbound marketing tactics to more engaging inbound marketing practices.
Too Many Hospitality Industry Marketers Are Like Politicians – fed up with election rhetoric, I was inspired to write this post. But it’s not just a rant! I also describe two successful meetings industry suppliers who have chosen to break from the pack and implement inbound marketing practices.
As 2012 draws to an end, we are so grateful to all of our followers, readers, colleagues and clients. Greenfield’s conversion to an inbound marketing model has been a terrific journey, and we look forward to sharing more news, tips and trends with more hospitality and meetings industry marketers in 2013.